Google update: What algorithm updates does May bring?
Yesterday, May 4th, the company announced the launch of a new Google update: “May 2020 Core Update”. This is the second important update of the algorithm announced by the famous search engine this year. Although the instructions provided are the standard ones, often invoked in the event of such an update, the seemingly routine requirement of content focus should be interpreted as a priority for online businesses.
Content, a priority for Google
Of course, the quality of the content has always been an important factor in the position of the sites in the results pages. However, every Google update must be understood as an incentive for companies to generate relevant, original content that adds value.
It is already being speculated among specialists in Online Marketing that this update comes as a result of the radical transformation in the search behavior of users in recent times. In the context of the COVID-19 pandemic, the public has changed its priorities, and the considerable amount of content that has appeared recently on this topic has forced Google to adapt its algorithm so as to meet current needs without compromising on the quality of the results.
How will your ranking position evolve?
By default, Google states that, following such an update, a site may experience either an increase in ranking or a decrease, without necessarily having a concrete solution other than improving the quality of the content:
„There is nothing wrong with the pages that could perform lower after a major update. They did not violate our rules guide, nor were they subject to manual or algorithmic action, as may be the case with pages that violate these instructions. In fact, there is nothing in a basic update that targets certain pages or sites. Instead, the changes are aimed at improving the way our systems evaluate content in general. These changes may make some previously underclassified pages do better.” – Google Webmaster Central Blog
The advice of specialists? Invest in SEO!
If you are not yet convinced by our answer to the question “Is it worth investing in SEO in 2020?”, Online Marketing specialists come to offer you yet another argument: Search Engine Optimization is the main ally that helps you get successfully over such an update.
Google algorithm updates can be more or less drastic, but an SEO expert will always be prepared to tailor their strategy so that your site’s position is maintained or even increased so that your business can enjoy more visibility.
Source: Search Engine Journal