CopywritingOnline marketingSearch Engine OptimizationWeb Design
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How to have a website that’s accessible to everyone? – Accessibility in the online environment

Context: about online accessibility In our country (Romania – Ed.), we talk too little about online accessibility. Here, in the sea of bits and pixels, the phenomenon of social inclusion takes shape, most often by chance. How do you develop a website that is accessible, in a real way, to everyone – regardless of their […]...
Search Engine Optimization
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Cannibalization of keywords |What does it mean and how do we avoid it?

Cannibalization of keywords |What does it mean and how do we avoid it? Cannibalization of keywords has always been an acute problem for SEO specialists. Following the audit sessions we perform at the beginning of each new collaboration with a client, we find that the site is self-sabotaging, bringing a deficit of traffic and, of […]...
Online marketingSearch Engine Optimization
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Google Ads vs SEO. Which tool fits your Marketing strategy best?

Google Ads vs SEO. Which tool fits your Marketing strategy best? Business people who have already decided to invest in Online Marketing often face the same dilemma: Which tool brings me the most profit – Google Ads vs SEO? The answer is, of course, subjective and includes a lot of influencing factors: the company’s profile, […]...